How can this be? Two causes:
- Ignorance: Ignoring the signs for any number of reasons. Individuals and companies don’t have the time or resources needed to collect more data as it applies to their needs.
- Mediocrity: The biggest single metric is here to stay. Even when the outcome is as simple as bid or not to bid. And the only way to identify and avoid mediocrity is fix number 1. Don't ignore the law of averages and large numbers.
… narrow is the way to victory and few find it.

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